Wednesday, 28 October 2009 02:31
Study reveals consumer values influencing floral purchases TAIPEI, TAIWAN—Florists and other retailers who sell flowers and plants can now add another tool to their marketing kit. A recent study of “consumption values” may help them understand what influences consumers’ choices in regard to floral purchases, and how to better design marketing efforts and purchase stock that can increase customers and sales. Li-Chun Huang from National Taiwan University and Tzu-Fang Yeh from Da-Yeh University headed a research project that evaluated the differences in floral consumption values across consumer groups (the full study appears in a recent issue of HortTechnology).
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Wednesday, 09 December 2009 11:51
Scientists capture genetic diversity of wild Malus orientalis  FORT COLLINS, CO—Wild Malus orientalis—species of wild apples that could be an ancestor of today’s domesticated apples—are native to the Middle East and Central Asia. A new study comparing the diversity of recently acquired M. orientalis varieties from Georgia and Armenia with previously collected varieties originating in Russia and Turkey narrows the large population and establishes a core collection that will make M. orientalis more accessible to the breeding and research communities.
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Wednesday, 09 December 2009 11:40
Middle schoolers’ test scores boosted by integrating horticulture lessons BATON ROUGE, LA—Keeping with the global “green” trend, educators worldwide are relying more on environmental education lessons to enhance students’ science knowledge. Studies have revealed that bringing environmental education into the curriculum raises not just science scores—environmental-based lessons can also improve student test scores in other subject areas. Naturally, educators are interested in developing new ways to integrate these relevant lessons into the classroom in hopes of piquing student interest and comprehension in multiple subject areas.
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Tuesday, 27 October 2009 10:31
New study provides vital information for commercial pecan operations COLLEGE STATION, TX—Pecan, the most valuable nut tree native to North America, is native from northern Illinois and southeastern Iowa to the Gulf Coast of the United States, where it grows abundantly along the Mississippi River, the rivers of central and eastern Oklahoma, and Texas. Popularity and consumer demand for pecans has increased the cultivation of pecan trees to other areas, while commercial production has expanded into many regions of the United States and Mexico.
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Tuesday, 27 October 2009 10:23
In ‘Pixie’ mandarin, fruit reduces number of flowers of return bloom by inhibiting budbreak RIVERSIDE, CA – Alternate bearing (also called biennial or uneven bearing) is the tendency of fruit trees to produce a heavy crop one year (called “on-crop”) followed by a light crop or no crop the following “off-crop” year. On-crop trees produce a large number of small fruit of little commercial value, while off-crop trees produce a small number of large fruit—a high proportion of which are culled in packinghouses due to their unattractive, thick rinds. The phenomenon is widespread and can occur in an entire region, in individual trees, part of a tree, or even on one branch.
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